Every page, slide, and ad below is built on a single Big Idea: the thesis that separates Lindsey from every generic weight-loss program in the feed.
Every diet she ever failed was built for a 9-to-5 body: stable sleep, three sit-down meals, low stress. A nurse on 12-hour shifts has none of that, so a generic plan is engineered to fail her no matter how disciplined she is. The villain has a name: the 9-to-5 Diet. The fix is the design, not her discipline. Positioning: the only coach who lived the exact shift-work physiology she coaches. Former ER nurse, then firefighter and paramedic. Proof pillar: real named client cases plus a 4.7/5 Trustpilot rating across 24 unprompted reviews.
Reset a metabolism beaten up by years of shift work, stress, and broken sleep, before touching anything else.
Eating and training built around 12-hour shifts, wrecked sleep, and a real life, not against them.
The schedule changes, so the plan changes with it. This is the part that keeps the weight off.
How every registrant is captured, nurtured and reminded, wired in GoHighLevel.
Reminder cadence follows the operation's standard setup. Copy for every email and SMS ships with the funnel.
Registration, $27 Starter Kit, and Thank You in two directions: A is our build, new approved copy on new design. B is the Paper original, Guilherme’s copy and design, kept as reference.
82 screens on the Big Idea A spine, closing to a strategy call. No public price beyond the $27 kit.
5 edits for the hospital footage in hand, 10 batch-film scripts, 5 statics. All written to Meta weight-loss policy.
Webinar date, Lindsey's recordings, GHL wiring. The short open list lives in the Status tab, each item with an owner.
How to review: go tab by tab, open each piece full-screen, and drop your feedback in Slack; notes per tab work best. Anything not flagged in the Status & Next Steps tab is considered locked once you sign off.
The full pre-webinar path in two complete directions, side by side. Direction A carries the new approved copy on our design: hero headlines were picked from three options per page and are live as controls, with the runners-up waiting as split-test challengers. Direction B is Guilherme’s original Paper draft, his copy and his design, reproduced as reference. Pick a direction per page or for the whole set.
One price is public in this entire funnel: $27. The coaching offer never shows a number on any page; it lives on the strategy call. On Direction A, amber placeholders are still open: [DATE], [TIME_ET], [CALENDAR_LINK], [SUPPORT_EMAIL]. They lock the moment the webinar date is set. Direction A is our build: new copy (approved) + new design. Direction B is the Paper original: Guilherme’s copy + design, kept as reference, with his [CONFIRM ...] markers left in the text exactly as he wrote them.
The full deck for the free live class: Lindsey’s story, the 9-to-5 Diet villain, the FIRE Fit Method taught phase by phase, proof, and the transition to the strategy call. Best reviewed full-screen with arrow keys.
File note: the deck ships into this folder as deck.html; the button above is already wired to it. Two lines inside the deck stay flexible until ops confirms them: the financed installment (“as low as $X/month”) and the first cohort cap.
5 edit scripts for the hospital footage already in hand, 10 teleprompter-ready scripts for one batch-film day, and 5 statics. Every piece is written to Meta weight-loss policy: no personal attributes aimed at the viewer, no guaranteed loss, cortisol and hormones framed as education only.
Production standard, all videos: selfie lo-fi over polish. Headline in a black box at the top of the frame, big colored captions on the turns, hard cuts, 30 to 45 seconds. Every script ships with two CTA variants: (A) paid placement, tap the ad button; (B) organic style, comment SHIFT for the link. “Link in bio” never appears.
About the META-RISK tags: those scripts are safe as written and each carries a written mitigation. The risk only appears if they get edited off-script, for example swapping third person for “you” plus a body attribute.
Left column is decided and holds across every deliverable. Right column is what we still need to go live, with the owner named on each line.