Every page, slide, and ad below is built on a single Big Idea: the thesis that separates Lindsey from every generic weight-loss program in the feed.
Every diet she ever failed was built for a 9-to-5 body: stable sleep, three sit-down meals, low stress. A nurse on 12-hour shifts has none of that, so a generic plan is engineered to fail her no matter how disciplined she is. The villain has a name: the 9-to-5 Diet. The fix is the design, not her discipline. Positioning: the only coach who lived the exact shift-work physiology she coaches. Former ER nurse, then firefighter and paramedic. Proof pillar: real named client cases plus a 4.7/5 Trustpilot rating across 24 unprompted reviews.
Reset a metabolism beaten up by years of shift work, stress, and broken sleep, before touching anything else.
Eating and training built around 12-hour shifts, wrecked sleep, and a real life, not against them.
The schedule changes, so the plan changes with it. This is the part that keeps the weight off.
Registration, $27 Starter Kit, and Thank You in two design directions: A is our build, B is the Paper original. Same locked copy on both.
82 screens on the Big Idea A spine, closing to a strategy call. No public price beyond the $27 kit.
5 edits for the hospital footage in hand, 10 batch-film scripts, 5 statics. All written to Meta weight-loss policy.
Webinar date, Lindsey's recordings, GHL wiring. The short open list lives in the Status tab, each item with an owner.
How to review: go tab by tab, open each piece full-screen, and drop your feedback in Slack; notes per tab work best. Anything not flagged in the Status & Next Steps tab is considered locked once you sign off.
The full pre-webinar path, in two complete design directions, side by side. Same locked copy on both: hero headlines were picked from three options per page and are live as controls; the runners-up wait as split-test challengers. Pick a direction per page or for the whole set.
One price is public in this entire funnel: $27. The coaching offer never shows a number on any page; it lives on the strategy call. Amber placeholders still open on-page: [DATE], [TIME_ET], [CALENDAR_LINK], [SUPPORT_EMAIL]. They lock the moment the webinar date is set. Direction A is our current build; Direction B reproduces the original Paper design 1:1, with the same approved copy on top.
The full deck for the free live class: Lindsey’s story, the 9-to-5 Diet villain, the FIRE Fit Method taught phase by phase, proof, and the transition to the strategy call. Best reviewed full-screen with arrow keys.
File note: the deck ships into this folder as deck.html; the button above is already wired to it. Two lines inside the deck stay flexible until ops confirms them: the financed installment (“as low as $X/month”) and the first cohort cap.
5 edit scripts for the hospital footage already in hand, 10 teleprompter-ready scripts for one batch-film day, and 5 statics. Every piece is written to Meta weight-loss policy: no personal attributes aimed at the viewer, no guaranteed loss, cortisol and hormones framed as education only.
Production standard, all videos: selfie lo-fi over polish. Headline in a black box at the top of the frame, big colored captions on the turns, hard cuts, 30 to 45 seconds. Every script ships with two CTA variants: (A) paid placement, tap the ad button; (B) organic style, comment SHIFT for the link. “Link in bio” never appears.
About the META-RISK tags: those scripts are safe as written and each carries a written mitigation. The risk only appears if they get edited off-script, for example swapping third person for “you” plus a body attribute.
Left column is decided and holds across every deliverable. Right column is what we still need to go live, with the owner named on each line.